Tips for designing a custom printed bag

Once you have chosen to take the plunge and decide to invest in some bespoke printed bags to elevate and improve your business branding, you now have the potentially overwhelming task of designing your bag.

If you have no previous design experience and your business does not have an inhouse designer then it might be stressful to come up with the visuals for your bags, especially if you are ordering a large quantity or you are planning to use the design for a long period of time.   

We’ve put together some tips to help you during your design process.

Choose the right colour scheme 

When designing a custom printed bag the colour is going to be one of the most important aspects of the entire bag. The colours can help to enhance the design and create an eye-catching feature to draw in the attention of potential customers. Remember to avoid colours that clash or are too garish – you don’t want to give your customers a headache! 

 

Pick your font carefully 

If you are having some text on your bag design you need to make sure that it is legible with regards to the typeface and colours you are using. Your text needs to stand out against the background colour that you have on the bag and the font must also be easy to read. You need to remember it is important that the text can be read from a distance so that people who are not the bag wearer can read it. 

 

Keep branding consistent 

It goes without saying that if this is a printed bag for your business then it needs to reflect the branding and visuals that you currently have. This means including your logo and any wording, colours or text that is synonymous with your business. The idea is that when people see your printed bags they will instantly recognise your business, keeping a consistent aesthetic also helps to build brand loyalty and trustworthiness between your company and customers. 

 

Triple check your designs

Once you have decided on a final design make sure that you have checked it multiple times for errors and mistakes, the last thing you want to do is send an order to print only to find out when it arrives you’ve made a spelling mistake. A good idea is to send the final design to at least two other people who have never seen it before, getting some fresh eyes to look over a design can really make all the difference when it comes to spotting mistakes. 

 

Bespoke printed bags from Cotton Bag Co 

If you are struggling with a design for a bespoke printed bag then speak to a member of our expert team who will be able to help you.