Giving Away Our Cotton Bags is the Most Effective Form of Marketing
There’s no business in the world which can’t benefit from an effective marketing campaign, but small or medium sized businesses might be unsure of which direction they should take. If you’d like to increase exposure, consider using our cotton bags as promotional products.
Recognition and Loyalty
Brand recognition is one of the major goals of any business – big or small. If your business can be recognised by a simple viewing of a logo or design, then it means that you’re remaining in the minds of your customers ÛÒthatÛªs something you can’t put a price on. Promotional products increase awareness by keeping your brand in use throughout a person’s everyday life.
Offering free products is also one of the quickest ways to forge stronger bonds with your customers. Who doesn’t like free stuff, especially when it’s useful? Giving away an item increases customer loyalty and demonstrates your dedication to good service.
High Impression Rate, Low Cost
When it comes to marketing, costs are usually determined by the amount of impressions which a particular idea will provide. This is why companies want you to see their television advertisement multiple times – often within the same segment. Advertising typically works by presenting the same idea or image many times, allowing it to become rooted in the consumer mind.
This is why promotional products are so cost-effective. The price of the bag is insignificant compared to the number of exposures it will provide. People will see it whenever they use it, and they’ll typically keep it for years.
Functionality and Suitability
Of course, all promotional items are not created equally. Ideally, they need to fit around a company message. For example, a computer repair company may choose to give away a free USB drive when they fix your laptop. Bags are one of the most popular promotional items because so many businesses use them anyway – they’re a perfect fit.
People might be more impressed by something expensive, but it would need to be appropriate to your company in order to work in a marketing sense. If you give away something which meshes, youÛªll be associating your product with that particular consumer experience.
Marketing represents an investment in the future of your business, and promotional products have one of the highest yields – if you choose the right type. Contact us today for more information.
